Alexander Meddings
Verified Writer4.912527 reviews
Verified Writer
4.96(3203)
15 Guests Max
3 hrs
Flexible TravelAs the country with the most UNESCO sites in the world, Italy has long been a global leader in cultural tourism. But new data reveals how traveller behaviour is starting to shift. Data Appeal’s latest Cultural Tourism Report, based on an analysis of over 9.2 million digital footprints across more than 130 online platforms, offers deep insight into how tourists are interacting with Italy's museums, monuments, and cultural landmarks, using sentiment analysis, review trends, and booking patterns to paint a compelling picture of where Italian tourism is heading.
For today’s traveller, digital footprints are far more influential than guidebooks in determining how we travel. Guest reviews on platforms like Google, TripAdvisor, and Airbnb, and social posts on platforms like Facebook, Instagram and TikTok, communicate the value of commodified experiences far more effectively than traditional advertising can. The data backs this up: according to a recent report by Reputation, 54% of customers trust online reviews more than the advice of family and friends, company marketing efforts, the media, and influencer opinions.
The Italian Cultural Tourism in Italy Report for 2025 shows that cultural attractions in Italy see a clear spike in online reviews around major holidays such as Easter, May 1st, and Ferragosto. Given that these moments coincide with tourism surges in Italy’s major artistic cities like Rome, Florence, and Venice, this highlights how important it is for tour operators to invest in timely digital engagement and review management to remain visible during peak periods.
Italy’s domestic market is by far the most vocal, with Italians leaving 34.8% of all digital footprints across the country’s cultural attractions. However, Italians are also the third most critical of the country’s cultural tourism sector, averaging a sentiment score of 83.2/100.
For context, sentiment scores reveal how visitors feel about their experiences, and Italian cultural attractions are scoring high. The average sentiment rating for Italian cultural destinations sits at 86/100, a modest but important increase from 2023.
Of the 10 nationalities that leave the largest digital footprint, the Swiss are the second most critical (with a sentiment score of 82.7/100) and the Spanish are the most critical (81.6/100). Tourists from the USA, by contrast, report the highest rates of satisfaction, with an average sentiment score of 86.6/100—slightly higher than tourists from Poland (85.7/100) and the UK (85.2/100).
Rome still reigns supreme as Italy’s cultural capital, with six of the ten most reviewed attractions located in the Eternal City. The Report names the Colosseum, Trevi Fountain, and Pantheon as the three most reviewed cultural attractions and Florence’s Uffizi Galleries, Verona’s House of Juliet, and Turin’s Egyptian Museum as the three most reviewed museums. Interestingly, the report omits the Vatican Museums, one of the world’s most visited museums, perhaps because they belong within an independent city state.
Across the board, review analysis for 2024 shows that tourists consistently praise Italy's architectural beauty, scenic settings, and historical significance. Factors such as ambiance, spaciousness, and the centrality of cultural attractions all scored highly on the sentiment scale, and drove much of the discussion online.
Tourists in Rome’s Piazza Navona.
Italy’s cultural attractions also continued to score very highly in sentiment analyses, averaging a remarkable 92.3/100 (up 0.1% from 2023). By comparison, Italy’s restaurants and eateries scored 86.6, hospitality scored 84, and short-stay accommodation (like Airbnbs) scored 86.9.
Breaking it down by destination, we find that visitors in 2024 were happiest with the cultural attractions of Rome (93.4), Venice (92.7), Florence (91.4) and Naples (91). In terms of satisfaction with their overall experience, however, the most popular city was Florence (86.7), followed by Naples (85.8), Rome (85.4) and Venice (85.3). It will be interesting to see how Rome fares in 2025, having had to accommodate a huge influx of Jubilee-related tourism.
However, there are still areas of concern. Recurring criticisms centre around organisation, overcrowding, safety, and unclear visitor information. The sentiment score for the organisation of Italian cultural tourism was a woeful 32.1/100 for 2024, something that will come as no surprise to those who work in the sector.
Snapping a selfie in front of the Trevi Fountain in 2023
Plywood pool in front of the Trevi Fountain during restoration works in late 2024 (AP Photo/Andrew Medichini)
Nowhere is Italy’s chronic inability to manage its cultural offerings more conspicuous than the Vatican Museums, something especially surprising given that 2025 marks a Jubilee Year and a surge in demand for Vatican tours and tickets.
Here’s an illustrative example. Tour operators can purchase a ticket which grants their guests direct access from the Sistine Chapel to St Peter’s Basilica through a “secret passageway”, meaning there’s no need to exit the Vatican Museums and line up again for the basilica. This ticket is neither advertised on nor sold through the Vatican Museums’ official website but through a separate domain associated with St Peter’s Basilica.
Should you manage to purchase these tickets, you will receive a confirmation email with a multipage PDF attached. But this confirmation PDF is not your ticket. Your actual ticket is a QR code (one per guest), which will be sent to your device 48 hours before your scheduled visit. In theory, you do not have to print these QR codes but can just show them to the security guard from your smart device. Yet some guards will still insist on seeing them printed, while others will ask to see the confirmation PDF (despite this document stating that it does not constitute an entry ticket).
Should you manage to get through the security check and QR code scan at the Sistine Chapel, expect to repeat the same procedure a couple of minutes later with staff from St Peter’s Basilica at the end of the secret passageway. Why? Because the staff at the Vatican Museums neither communicate nor share information with the staff from St Peter’s Basilica.
Consider the impression this leaves on tourists—paying customers—who waste so much time standing in line waiting for staff to double or even triple-check their tickets when they could instead spend more time admiring art and architecture. The Colosseum is just as culpable, and for tourism destinations looking to improve their reputation, addressing these issues is critical.
Guiding inside the Vatican Museums: an increasingly fraught logistical challenge
The data reveals a shift in booking behavior. While OTA (Online Travel Agency) saturation has declined, average prices have gone up by 6% to 7%. This suggests that demand remains strong, but travellers are increasingly seeking direct booking options, likely in search of better deals or more personal experiences.
Cultural sites and tour operators can benefit by investing in user-friendly websites, exclusive offers, and better customer support to encourage direct reservations.
Italy’s international cultural appeal shows no sign of fading, but digital reputation and user experience are more critical than ever. As the surprise emergence of Florence’s Leonardo Da’ Vinci Museum into the five best-reviewed museums shows, even smaller, lesser-known institutions can rise in popularity with consistently high ratings and strategic digital marketing.
Travellers are prioritising authenticity, convenience, and quality experiences—and the data shows they’re increasingly willing to share their feedback online. As the travel industry evolves, cultural operators and destinations must embrace feedback, foster engagement, and make the visitor experience as seamless as it is memorable.
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Explore the wonders of the Eternal City on our Wonders of Rome Walking Tour! As you get your bearings around Rome’s cobbled historic centre, your expert storyteller will bring Rome’s most must-see sites to life, including the Pantheon, Trevi Fountain, and Piazza Navona. Take photos, make memories, and most importantly, get the most out of your time in the Italian capital!
Your guide will share the city’s secrets and narrate its story in a way that will make you feel like you’ve stepped back in time – from explaining how the stunningly intricate churches and palaces were erected, to how the grand fountains were used to channel water throughout the city.
We will start at Trajan’s Column, which portrays the bloody victory of the emperor during the Dacian wars in Eastern Europe. We’ll then head to the Piazza Venezia, the crossroads between the ancient city and the modern capital and one of the most scenic squares in Italy!
After taking a moment to marvel at the imposing Altar of the Fatherland, we’ll make our way to the iconic Trevi Fountain. Toss a coin into the fountain, spend a moment soaking in its sounds and scenery (metaphorically, not literally!), and uncover the fascinating stories behind the fountain’s statues and symbols.
We’ll then make our way to the Pantheon where the spectacle of the 2000-year-old dome will blow you away. Marvel at one of the best-preserved buildings of the ancient world, hear the story behind the man who built it, and discover the shocking architectural secret behind how the dome is (or isn’t) supported!
The square is situated near some of Rome’s best and most vibrant bars and restaurants and your guide will be happy to recommend where to go.
Our Rome Walking Tour is suitable for people of all ages and fitness levels. You can expect this memorable experience to last about two hours, which leaves you with more than enough time to explore the city beyond. Make sure you don’t miss out.
Secure your spot today!
4.97(2485)
Channel your inner-Maximus as you step out onto the Colosseum Arena floor and access this recently reopened area of the world famous amphitheatre. Then, explore the rest of the heart of ancient Rome, with a friendly, expert guide and a small group of like-minded travellers!
Unlike regular tours of the Colosseum, our Colosseum Arena Tour gets you straight inside the ancient amphitheatre and out onto the arena floor through the Gladiator’s Gate. This is the route the gladiators themselves took almost 2,000 years ago. Imagine the moment they left the gates, and were greeted by the cheers and jeers of 50,000 bloodthirsty spectators.
Your expert guide will transport you back in time to the height of the Roman Empire when the Colosseum was constructed. These were times when Rome was ruled by all-powerful emperors (sometimes wise, sometimes wacky), the city was flooded with exotic riches from around the world, and the Colosseum acted as the city’s main stage for showing off the animals and people that Rome had conquered and captured.
After a short 30-minute break, we’ll head off on the next part of the tour…
Next, we’ll climb the Palatine Hill, where the ancient city was founded. The Palatine Hill is a real archaeological wonder, home to settlements from the Iron Age to the 16th century. Gaze upon such sites as the Hut of Romulus, Rome’s legendary founder, and the Imperial Palace, where the emperors in their family engaged in ruling, politicking, and scheming. Get your camera at the ready – you really can’t beat these views!
The final destination on our Colosseum Arena Tour is the Roman Forum. As the beating heart of ancient Rome, the Roman Forum was once a bustling hub of markets, law courts, temples, and more. It was here that Julius Caesar was cremated, where victorious triumphs paraded with the spoils of Roman conquests, here where two disgraced emperors were murdered in 69 AD, and here where Cicero delivered the speeches that shaped western culture for centuries.
When our tour is over, feel free to stay and explore the Roman Forum at your own pace.
Book the complete ancient Roman experience today with our Colosseum Arena Tour!
5(1839)
With your Fun and Witty English Mother-Tongue guide, we will take you off the beaten path and bring ancient Roman society to life, telling the stories behind the art and architecture. Showing you the hidden masterpieces that you absolutely have to see before you leave Rome.
We will visit the Bones Capuchin Crypts. Six Crypts decorated with the Bones of almost 4000 monks. Art and symbols of Christianity made from Human Bones. You will see works by Caravaggio and Learn the intricacies of religious burial rights as we try to grasp that universal question.
Next we will walk past the Colosseum and the Ludas Magnus where the Gladiators trained before going 4 levels underground to the Basilica of S. Clemente – a 12th century Basilica built on top of a 4th century Basilica, built on top of a 2nd century Temple of Mythros, On top of a 1st century Roman Apartment block.
Starting with the 12th century Basilica we will learn about the relics of the 4th Pope. Continuing down to the 4th century Basilica where you will discover the early formation of the Christian Church and admire the frescoes and symbols within. See the earliest written vernacular Italian in the world. Moving down to a 2nd century Mithra temple and seeing a 1st century Apartment Block with its fountain that has been running for over 2000 years.
5(143)
Learn to cook like an Italian in this small group pasta & tiramisù cooking class that gives you mastery over the country’s best-loved classics. Over the course of three-and-a-half-hour fun-filled hours, you’ll enjoy the expert guidance of our fluent professional chef and get hands on recreating real Roman recipes, culminating in a well-deserved dinner in which you feast on what you’ve made.
Situated in our centrally situated air-conditioned cooking school, your interactive class will give you the true sense of an Italian nonna’s loving kitchen. Led by an enthusiastic and knowledgeable English-speaking chef, our cooking masterclass is perfect for kids and adults, beginners and experts.
Savoiardi (ladyfingers) are gently dipped in rich coffee before being layered with dollops of delicately mixed eggs and panna (cream). Finished off with a sprinkle of cocoa, these delicious desserts are set aside to rest in time for an after-dinner energy boost. In fact, the espresso within a tiramisù is what gives it a name that translates literally as “pick me up”!
Rolling up our sleeves, here is where we channel our inner nonna. Mixing, kneading, rolling, and shaping our fresh pasta from scratch will work up a sweat but result in elegant end products. We will then combine these carefully crafted creations with the flavors of the season and locality; be it twangy cacio e pepe or creamy carbonara.
How else to conclude your cooking class than by fully indulging in your culinary creations! Celebrate your accomplishment with family-friendly company, a gorgeous setting, and a selection of red or white wines and soft drinks.
Whether returning a culinary maestro or a self-proclaimed novice, you’ll be sure to take the memories home with you and ruling your dinner parties back home!
5(1852)
Rome may be the world’s most beautiful city. But after dark a more sinister side emerges. Lurking around every corner are the shades of popes, emperors, and artists: their lives claimed by two-thousand years of tragedy and conspiracy. Our Private Ghost Tour of Rome is not for the faint hearted — you’ll hear the ghastly tales of beheadings and murder that will haunt you forever.
Your Ghost Tour of Rome starts at Campo de’ Fiori, a square, where you’ll be regaled with the tale of Giordano Bruno. Born in the 16th century, Bruno was one of Rome’s greatest minds, but his discoveries led to him angering the Church. After learning about his grisly fate, you’ll begin exploring the city.
Venture through medieval backstreets with your storyteller guide; visit an ancient church adorned with skulls; and step inside the home to a mysterious order of monks. Discover the childhood home of one of Rome’s most infamous executioners; see the site of one of Rome’s most infamous prisons; and pass by a poisonous perfumery where the cosmetics killed.
Your private tour ends at the imposing Castel Sant’Angelo, where your guide will reveal the horror of Rome’s most disturbing executions and leave you with an image that will chill you to your bones.
5(435)
Master the art of authentic Italian cooking through this private cooking class! The generational tradition of extended mealtimes will be stretched across three-and-a-half fun-filled hours, culminating in a well-deserved dinner in which you feast on your recipes.
Your private class will give you the true sense of an Italian nonna’s loving kitchen. Led by an enthusiastic and knowledgeable English-speaking chef, our centrally situated cooking masterclass is perfect for kids and adults; beginners and experts!
Savoiardi (ladyfingers) are gently dipped in rich coffee before being layered with dollops of delicately mixed eggs and panna (cream). Finished off with a sprinkle of cocoa, these delicious desserts are set aside to rest in time for an after-dinner energy boost. In fact, the espresso within a tiramisù is what gives it a name that translates literally as “pick me up”!
Roll up your sleeves and get ready to knead, roll, and shape your fresh pasta from scratch. After running your pasta dough through a traditional pasta machine, you’ll get to combine your carefully crafted creations with the flavors of the season and locality; be it twangy cacio e pepe, creamy carbonara, or saucy amatriciana.
How else to conclude your cooking class than by indulging yourself in your culinary creations! Celebrate your accomplishment with family-friendly company, a gorgeous setting, and a selection of red or white wines and soft drinks.
Whether returning a culinary maestro or a self-proclaimed novice, you’ll be sure to take the memories home with you and ruling your dinner parties back home!
5(849)
Join us on a journey through Roman history on our immersive Rome by Night Walking Tour. Your expert guide will share the city’s secrets, history, and fascinating tales—from antiquity through to the modern day, and at a pace to suit you.
Our tour starts in Rome’s most picturesque square, Piazza Navona, where the ancient Romans used to watch athletic contests (agones). Today’s piazza sits above the ancient stadium and boasts Gian Lorenzo Bernini‘s stunning Fountain of the Four Rivers as its centrepiece.
A five-minute walk from Piazza Navona takes us to the world-famous Pantheon. Constructed more than two-thousand years ago by the eccentric emperor Hadrian, the Pantheon was consecrated as a monument to all the pagan gods (pan theos, in Greek meaning all the gods). This second-century temple is one of the best-preserved monuments in the Roman Empire and its unreinforced concrete dome still perplexes architects.
Our next stop is the iconic Trevi Fountain. Immortalised by Anita Ekberg wading through its water in Federico Fellini’s iconic film La Dolce Vita, the Trevi Fountain one of the most romantic spots in the Eternal City. Snap your photos of the monument in the moonlight, listen to your guide decipher its symbols, and toss a coin over your shoulder to guarantee your return to Rome.
We emerge from Rome’s winding backstreets onto Piazza Venezia. Stretching from the foot of the Capitoline Hill, against the backdrop of the Altar of the Fatherland, Piazza Venezia is Rome’s most recognisable square, and a repository of history involving figures from Napoleon to Mussolini.
Your guide will lead you down the Via dei Fori Imperiali, the boulevard that cuts through ancient Rome, past Trajan’s Column and alongside the forums of Trajan, Augustus and Nerva. Your guide will feed your curiosity and nourish you with knowledge about ancient Rome and its empire as you make your way towards the most famous monument of all: the Colosseum.
The Colosseum is one of the most awe-inspiring attractions that has survived from antiquity. As a colossal feat of architecture and engineering, its form has been replicated throughout the ages, manifested in stadiums and sports venues around the world. But while its form is familiar to us, the spectacles it accommodated are entirely alien, and remind us of the violent nature of Roman culture.
Group sizes are 15 people maximum.
Book your spot now to avoid missing out!
5(567)Feed your curiosity while pleasing your palate on this indulgent Rome Food Tour! This fun (and filling) food tour gives you and a small group of others insider access to Rome’s best delicatessens, pizzerias and restaurants as well as Rome’s tastiest traditional food the locals keep to themselves.
Our Rome food tour takes place in Trastevere, Rome’s most traditional medieval neighbourhood. The area is renowned for its buzzing nightlife and fantastic eateries with delightful aromas spilling out of them. However, it’s also known to have its fair share of tourists traps! Our team of expert foodies invite you, and your tastebuds, to try some of the finest flavours in the city! Vacations are too short to eat bad food, right?
During the experience, we will try at least 10 different tastings together with a selection of local wines. However, this experience is more than just simply trying different local foods while sipping on red wine. This is a journey inside the Roman kitchen—discovering the delicacies, the diet and the cultural dos and don’ts.
Not only will you experience the mouthwatering flavours of Rome, but you’ll also discover the process, meet the makers, and truly understand why Italian cuisine is considered the best in the world. So book your spot on our Rome Food Tour today and get ready for a true taste of the capital!
Please note: the places that we visit and the food that we try depends on the season.
This is a sustainable tour, meaning part of its profits goes towards reforestation and other sustainable projects. We also ask all of our guests to bring a reusable water bottle to refill at one of the water fountains along our route to stay hydrated and help us reduce waste.
**Unfortunately, we can’t accommodate a gluten-free or vegan diet but we hope to be able to in the future. While we can cater to vegetarians, we ask that you let us know about dietary requirements in advance so we can best suit your needs.**
4.96(3203)
Rome may well be the world’s most beautiful city, but after dark a more sinister side emerges. The ghosts of popes, emperors, and artists lurk on every corner, their lives claimed by tragedy and conspiracy across more than 2,000 years of history. Our Rome Ghost Tour is not for the faint hearted — you’ll hear the ghastly tales of beheadings and murder that are sure to keep you up late at night.
Your Rome Ghost Tour starts at Campo de’ Fiori, a central square, where you’ll be treated to the tale of Giordano Bruno, one of Rome’s greatest minds who got on the wrong side of the church. After learning about his grisly end, you’ll begin to explore the city. Venture through medieval backstreets; visit an ancient church adorned with skulls; and step inside the home to a mysterious order of monks. Discover the childhood home of one of Rome’s most infamous executioners; see the site of one of Rome’s most infamous prisons; and pass by a poisonous perfumery where cosmetics killed.
Your tour ends at the imposing Castel Sant’Angelo, where your guide will reveal the horror of Rome’s most disturbing executions. If you’re (un)lucky, you might even encounter a ghost or two.
No matter what, you’ll never see Rome the same way again.
5(910)
Join our expert guide in an adventure through ancient Rome. No Rome trip would be complete without exploring the Colosseum, Palatine Hill, and Roman Forum — the three most immersive sites of the world’s mightiest ancient empire. So what can you expect from our Colosseum guided tour?
Our most complete three-hour tour of ancient Rome starts at the Colosseum, which you’ll step straight inside with your timed entry tickets. Your expert guide will help you uncover the mysteries and histories of the Colosseum and follow in the footsteps of the ancients. Any question you can think of, they’ve got the answer – so ask away!
What are the holes that pockmark the ancient amphitheatre? Why is one side shorter than the other? And how much do we really know about the gladiators—and even emperors—who battled on the arena sands? (We promise the answers will surprise you!)
After exploring the Colosseum, we’ll climb the Palatine Hill to discover the birthplace of the ancient city. Here, your storyteller guide will recount the mythical foundation of Rome, the legend of Romulus and Remus, and the stories of the emperors who resided on the Palatine, like Augustus, Tiberius, and Caligula. Next, we’ll explore the ruins of some of the most luxurious palaces in Roman history, the emperor’s residences on the Palatine Hill, from which we get our word ‘palace.’
Last but not least, we’ll head into the Roman Forum, the heart of the ancient city. Discover what life was really like for everyday Romans as we explore the social, religious, and political hub of the Roman Empire. Marvel at the remains of towering temples, triumphal arches, sprawling basilicas, and the ancient senate house as you walk on the very same stones that the likes of Caesar and Cicero once did.
This is one of our most popular tours, so be sure to book your slot ASAP!
4.96(2727)
Did someone say Spritz? Discover the flavours of Rome on our Spritz and Spaghetti Class. Our centrally located kitchen is where you’ll learn everything you need to mix traditional Italian cocktails, and perfect the art of making fresh pasta. This is the only cooking class of its kind in Rome – a perfect blend of food, friends, and tipsy fun. So come join us and see what all the fuss is about!
Our team will welcome you and your small, intimate group with a mixology demo making Italy’s best-loved drink: Aperol Spritz. You’ll then get started on your hands-on pasta-making lesson led by a fun-loving, fluent professional chef, during which we’ll also be making two other drink.
Your professional chef will guide you every step of the way – from kneading the dough to cutting the pasta. You’ll also be making a creamy carbonara sauce to coat your fresh pasta (vegetarians can try out another Roman classic of cacio e pepe). Travelling is all about meeting new people. At the end of this cooking class, you’ll dine on what you’ve made in the fun, tipsy company of your new foodie friends.
Book now and start making memories.
5(3841)
One of the best ways to meet people in a new city is to grab a drink together, and few city serve up more iconic drinks than Rome. Whether you’re travelling solo or with a group, for a long vacation or a short city break – our Rome Tipsy Tour is for you!
This unique nightlife experience combines all our favourite elements of travel: discovering new places, being immersed in different cultures, meeting fun people, and trying out a range of delicious drinks! It’s not a run-of-the-mill bar crawl. It’s a sociable tour that gives you a real taste of with Rome’s sights, stories, and signature drinks in a friendly, relaxed atmosphere with fun, local hosts. We also welcome sober travellers who want to join for a social experience but who want to forgo a hangover, so we’ll have non-alcoholic options available as well!
You’ll meet your guide and group at Piazza Madonna dei Monti, where we’ll break the ice with a warm Italian welcome – aka, a refreshing glass of local wine. After saying cheers—salute—we’ll head into Monti, an uber-trendy district filled with quirky bars and cobblestoned streets, and plenty to unpack. In ancient Rome, Monti was known as a suburra – the red-light district of Rome where prostitutes plied their trade and gangsters once roamed. As we wander through the cobblestone streets your guide will tell you scandalous stories of sex and bloodshed that you won’t hear on your typical walking tour.
After so much scandal, you’ll surely need a drink. So at our first stop on the Rome Tipsy Tour you’ll get an extra stiff one. The spotlight will be on Carpano Classico a venerable vermouth with a curious story! Unravel the history of the man who made it – Antonio Benedetto Carpano – back in 1786 whilst sharing some sips with your newfound friends.
We’ll keep the night going with some more saucy stories before trying a classic Italian Spritz. Indulge in the bitter flavours of Aperol or Campari Spritz while enjoying dolce far niente, the sweetness of doing nothing—apart from getting tipsy of course!
Our final stop is Rome’s most iconic road, the Via dei Fori Imperiali, leading down to the Colosseum. The views of the ancient city are best enjoyed after dark with an ice-cold Limoncello – trust us. Sip away as your guide tells shocking stories of the power-hungry Roman emperors who once ruled the known world.
At 11 p.m., the Tipsy Tour officially ends, but the night out begins! We will continue drinking with our new friends at some of Rome’s most popular bars!
Don’t miss out on this once-in-a-lifetime experience. We promise to make your night in Rome one you’ll never forget! Skip a boring walking tour, and come get tipsy with us.
Book your spot now!
4.94(2344)
Explore the wonders of the Eternal City on our best of Rome walking tour. As you get your bearings around Rome’s cobbled historic centre, your expert storyteller will bring Rome’s most must-see sites to life, including the Pantheon, Trevi Fountain, and Piazza Navona. Take photos, make memories, and most importantly, get the most out of your time in the Italian capital!
Your private guide will share the city’s secrets and narrate its story in a way that will make you feel like you’ve stepped back in time – from explaining how the stunningly intricate churches and palaces were erected, to how the grand fountains were used to channel water throughout the city.
We will start at Trajan’s Column, which portrays the bloody victory of the emperor during the Dacian wars in Eastern Europe. We’ll then head to the Piazza Venezia, the crossroads between the ancient city and the modern capital and one of the most scenic squares in Italy!
After taking a moment to marvel at the imposing Altar of the Fatherland, we’ll make our way to the iconic Trevi Fountain. Toss a coin into the fountain, spend a moment soaking in its sounds and scenery (metaphorically, not literally!), and uncover the fascinating stories behind the fountain’s statues and symbols.
After discovering the incredible frescoes within the church of Sant Ignazio, we’ll make our way to the Pantheon where the spectacle of the 2000-year-old dome will blow you away. Marvel at one of the best-preserved buildings of the ancient world, hear the story behind the man who built it, and discover the shocking architectural secret behind how the dome is (or isn’t) supported!
Your private walking tour of Rome finishes at Piazza Navona. The square is situated near some of Rome’s best and most vibrant bars and restaurants and your guide will be happy to recommend where to go.
This tour is suitable for people of all ages and fitness levels. You can expect this memorable experience to last about two hours, which leaves you with more than enough time to explore the city beyond.
5(2322)
Nowhere does food like Florence. Voted the best city in the world for food, the Tuscan capital specialises in hearty meat dishes and full-bodied wines that charm the palates of all who visit. Our Florence Food Tour takes you on a culinary journey through the artisan district of Oltrarno to sample the best of Tuscan cuisine and eat and drink like a local in Florence!
After whetting your appetite with crispy schiacciata bread, and light, fruity Chianti wine (or non-alcoholic options for our sober friends!), you’ll be indulging in Florence’s local food culture in a local trattoria. Your foodie guide will share all their expertise about the history and evolution of Florence’s traditional cucina povera and introduce you to the most famous dishes in Florence and the locals who make them. Come curious, but most of all come hungry.
Perfect for families, foodies, and anyone looking for a unique experience in Florence, our Food Tour of Florence is packed full of personal stories and insider recommendations. Book now as spaces fill up fast!
5(351).webp&w=3840&q=75)
Enjoy Traditional Drinks and Scandalous Stories in the Heart of the Renaissance City.
This isn’t your typical tour. The Tipsy Tour in Florence is the perfect blend of fascinating history, tasty drinks, and making memories with newfound friends. Explore the vibrant nightlife of the Renaissance City and sample signature Italian cocktails, wine, and shots. Along the way you’ll hear about Florence’s less savoury past with some saucy stories and dark history, all the while getting tipsy of course! This tour is all about bringing people together so if alcohol isn’t your thing, not to worry! We’ve got some alcohol-free options for travellers who want the social experience without the hangover.
Your fun-loving guide will wow you with scandals from Florence’s history. Sip away as you learn the life stories of some of Florence’s most notorious figures. The Medici are a great starting point – specifically, Catherine de Medici, believed by many to have had a penchant for poison and a dabble in the dark arts.
As we travel from bar to bar, tracing the steps of prisoners and sex workers alike, your guide will immerse you in the bloody tale of the Pazzi Conspiracy, where Lorenzo de Medici and his entourage were attacked in Florence’s cathedral during High Mass on Easter Sunday. Then you’ll find out what happened to the Pazzi family, too.
Spoiler alert – it was way worse.
During the experience, we’ll visit at least two vibrant bars and enjoy drink stops outside famous sights. Plus, we’ll order shots from a wine window on the street, like a true Florentine. You might wonder why wine from a window never became a worldwide phenomenon, and trust us – we don’t know either.
When the Tipsy Tour is over, the night out officially begins. We’ll enjoy the city long into the night, making unforgettable memories with our Tipsy besties.
Spaces fill up fast, so book your Florence Tipsy Tour today!
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Most people are familiar with the Uffizi’s international reputation as a gallery. Its halls house masterpieces by the likes of Botticelli, Leonardo, Raphael, and Caravaggio. But the Uffizi didn’t start life as a gallery. Deriving its name from the Middle Italian for ‘the Offices’, this 16th-century complex constitutes the most beautiful and architecturally innovative administrative office complex ever designed. And while going into the office isn’t something you typically associate with being on holiday, here you must make an exception.
The Uffizi was designed by the architect and biographer Giorgio Vasari, under the patronage of Cosimo I. After Cosimo died, his heirs lost interest in politics. His eldest son, Francesco I, brought his private collection of artworks and made the Uffizi his private museum. The collection they accumulated over the coming centuries is what you see today.
And our private tour of the Uffizi brings you face to face with its highlights.
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Every cobble in Florence tells a story. Its 14th-century walls contain such a wealth of archaeological and artistic treasures that the city centre itself is a UNESCO site – a global centre of cultural importance. This private walking tour of Florence tells the story of Renaissance city through the monuments it leaves behind.
Accompanied by your expert, licensed guide, you’ll explore Florence’s streets and discover its attractions, being transported through its illustrious history – from its founding as a Roman colony through to its patronage by medieval Europe’s most powerful bankers and merchants (not least the infamous Medici).
Your private walking tour takes you through Florence’s world-famous sites. Gaze up at Brunelleschi’s 15th-century Duomo – the dome of Florence’s Cathedral of Santa Maria del Fiore – and the Golden Doors of Paradise on its adjacent Baptistery. Learn to decipher the symbols and reliefs that adorn the Tower of Giotto beside the Duomo and learn why the Florentine’s chose them and what they said about their city.
Stroll past Piazza della Repubblica, Italy’s most important square in the mid 1800s when Florence was the country’s capital, and admire the statues that line the niches of the nearby Church of Orsanmichele. Florence’s most picturesque piazza lies just a short stroll away: Piazza della Signoria, in the background of which loom the medieval fortress of Palazzo Vecchio and the Renaissance offices converted into the world’s most famous gallery: the Uffizi.
Head through the vaulted arches of the Uffizi and you arrive at Ponte Vecchio, Florence’s most famous bridge, which dates back in its current form to the days of the Medici. Absorb its rich history, and some of its seldom shared secrets, as your expert guide shares their expertise and answers all your questions.
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